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2021.09.03
Release

Launch of T-shirts featuring the “NAGAOKA” brand logo from the 1960s

Nagaoka Trading Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative: Kae Nagaoka), which plans, develops, and sells record needles and record-related equipment, has begun selling the “NAGAOKA Classic Logo T,” a T-shirt printed with a brand logo previously used by the company, on its EC site.

This product is a T-shirt printed with the brand logo used by the record-needle brand “NAGAOKA” around the 1960s–1970s. Several designs were considered internally, but the highly impactful katakana logo was particularly well received by younger employees, so this design was selected.

We developed this product hoping that record users from around the 1960s, when this logo was used, would feel nostalgic, while it would also serve as an opportunity for younger generations to take an interest in records. The unisex design is available in white and black, in three sizes: M, L, and XL.

The size details for each product are as follows

Size guide

M (Length 68 cm, Width 50 cm, Recommended height 168–175 cm)

L (Length 71 cm, Width 53 cm, Recommended height 175–180 cm)

XL (Length 75 cm, Width 58 cm, Recommended height 180–185 cm)

 

Product images

Color: White

WH_W_1_r_2.jpg

WH_M_2_r_2.jpg

Color: Black

BK_W_2_r_2.jpg

BK_M_1_r_2.jpg 

 

The back print features the current brand logo

BK_W_4_r_2.jpg

WH_M_3_r_2.jpg

Advertisement from that time

image0.jpg

Sales site: NAGAOKA ONLINE SHOP

https://nagaokatrd.stores.jp/

Product HP

https://www.nagaoka.co.jp/item/tshirt01xl_1.html